Piazza Del Popolo
A branding system created for a famous cultural site located in Rome, Italy.
Brand Concept
The brand is centered around creating a fun and inviting environment for our visitors. Piazza del Popolo has historically been a popular meeting place for visitors of all kinds to gather and be a part of the community. The bright colors of the brand reflect the chaotic, but inviting nature of the piazza. There is a recurring theme of threes that appears in the brand.
System Concept
The system is created using a series of three circles (o’s) that derive from the wordmark. These can be arranged into a series of overlapping peices in various combininations to be used in different applications.
